Maria Ulashchenko
CEO & founder
- #1 architecture influencer in DACH
- Ex architectural designer at gmp & kadawittfeldarchitektur
- Master in architecture, Politecnico di Milano
Run by the #1 architecture account in Germany
Social media for architects and engineers who'd rather bedesigning
We take over your company's Instagram and LinkedIn end to end. You hand it over and watch your reach grow:
- Reels
- Posts
- On-site shoots
- Photo & video
- Hashtags
- Profile optimization
- SEO & GEO
- Monthly analytics
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- #1 architecture account in Germany
- 150k+ followers
- 2M+ reach
- ×600 reach growth
- Built in two years
The problem
Your projects are worth talking about. You just don't want to be the one filming.
You went into architecture to design, not to chase an algorithm. So the posting slips, the reel sits unedited, and your best work stays invisible while louder firms take the attention.
If it is not online, it doesn't exist
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Why Skala
Run by architects. Measured like engineers.
A typical agency
Problems you might recognise
- You explain what the project even is
- Renders get posted as finished buildings
- You export the CAD files for them
- They post whatever looks nice
- Reports full of likes, not visitors
- Endless edits you have to chase
Handled by people from your field
- We read the project like you do
- Work you can show your peers
- We know your software and your files
- Reels, posts and shoots, all handled
- Reach, profile visits, clicks to your site
- You approve the idea, we run the rest
150k followers in your field. We know the road, and we'll walk it with you.
Apply to work with usThe team
Vladislav Akhmetov
CTO & founder
- Data engineer & data analyst
- Bachelor in industrial engineering, TU Berlin
- Ex data engineer at Vattenfall & Deutsche Bank
Behind the two of us, a network of specialist architects and engineers.
What we do
Your Instagram and LinkedIn,fully handled.
One package, fully handled. Here is everything inside it.
Strategy & content plan
We map your niche, audience and competitors, then set macro and micro goals across a three-month plan.
Content built from your work
We turn your existing projects, renders and files into posts. When a project needs fresh footage, our own photo and video team shoots on site.
Instagram, fully managed
Profile, bio, hashtags and posting times rebuilt from the ground up. Carousels, stories, company features and active community management.
LinkedIn, fully managed
Profile rebuilt and optimised for LinkedIn SEO. You stay visible to peers, future hires and the firms you want as clients.
Monthly analytics & funnel
We track reach, profile visits and clicks to your site, find the bottlenecks where it stalls, and adjust on the data. One strategy session a month, minimal input from you.
You approve, we run it
You sign off the plan. One round of revisions, then the whole execution is ours. No micromanaging, just your expertise made visible.
Need something beyond the package? Brand not packaged yet, we build it first. Want your team trained, we'll train them. Tell us what you need, we'll shape the right fit.
Trusted by clients.Joined by the industry.
We work with
- Universidad Politécnica de Madrid
- MC Studios
- ETH Zürich
- MCH
- Sterling Presser
One project, together: Architecture After Hours, our event
- Gensler
- TU Berlin
- MVRDV
- ArchDaily
- ETH Zürich
Selected work
Growth, in the numbers.
A few of the firms we've grown. Some names we keep private.
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MCH Collective House
Master's programme · Madrid, Spain
Bring in more applicants for a private master's degree.
- Followers
- +400
- Views
- +30k
- Reach
- ×3
The programme reached far more prospective students.
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Sterling Presser Architects + Engineers
Architecture office · Berlin, Germany
Grow brand visibility and trust, without the noise.
- Followers
- +10%/mo
- Reach
- ×12
- Interactions
- ×16
Steady monthly growth, no spikes, no silence.
skala.social
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Architecture educator
Online courses for architects · Middle East
Launching a new online course to an audience that didn't exist yet.
- Reach
- ×270
- Leads
- 920
- Interaction rate
- 21.9%
From a standing start to a working acquisition channel in one month.
How we work
From contract to results,in four steps.
- 01
Day 1
Contract & start date
We agree on scope and a fixed start date. No open-ended retainers.
- 02
Weeks 1 & 2
Onboarding & strategy
You hand over access and your materials, once. We study your niche and competitors and build the strategy. You approve it.
- 03
Week 3
Profile rebuild & launch
We rebuild your profile and bio, then posting begins on Instagram and LinkedIn.
- 04
Every month
Report & call
A full analytics report with next-month recommendations, plus a one-hour strategy session with Maria. We adjust the plan from the numbers.
One approval, not a second job.You stay the architect, not the account manager.
Let's work together
While you think about it, your competitors are being seen.
They show up on Instagram. They get read on LinkedIn. They get heard, and they get the commissions. We believe your projects deserve that recognition too. Let's build it together.
Start with a short brief
Two minutes. We work from a three-month engagement, so we can prepare a realistic proposal. Once we've looked through your answers, we'll get in touch to talk.
- Your goals
- Your budget
- Your start date
You bring the ambition. We build the system that gets you seen.
Let's build a system that brings more views
From the Journal
What actually works on social, written down.
Practical notes on Instagram and LinkedIn for architecture and engineering firms.